1. Stabilize your supply chain with a buy-side marketplace
A Buy-side Marketplace is a solution that connects buyers with suppliers, providing a centralized. In the face of supply chain disruptions, industrial goods manufacturers can turn to buy-side marketplaces as sourcing platforms to stabilize their supply chains and ensure the availability of materials at competitive prices. These marketplaces allow buyers to connect with multiple suppliers, compare prices and offerings, and negotiate contracts more efficiently, all in one place. Benefits of a buy-side marketplace for industrial goods:
- Flexible and competitive
- More efficient
- Secures supply chains
- Convenient
- Reduces costs
2. Launch a customer portal to meet customers' rising expectations
B2B customers increasingly demand a B2C-style seamless buying experience. You can achieve this with a customer portal, designed to be the 'single source of truth' for all things customer-related.
The customer portal handles all relationship-related matters along the complete customer lifecycle, from invoicing to after-sales support. Your customers can say goodbye to poor visibility and complex manual processes to access information. Benefits of a customer portal for industrial goods
- Increased process efficiency
- 24/7 availability
- Higher customer convenience
- Lower costs
- Reduction of recurring manual tasks
3. Addressing channel conflict while going D2C
Manufacturers can gain important customer intel by initiating a D2C business model. However, this can run the risk of causing tensions among resellers. Reap the rewards of a D2C business model while maintaining good relationships with your dealer network, transforming potential conflict into partnership. Benefits of a D2C channel for industrial goods
- New sales opportunities
- Better brand and customer experience
- Direct insights from customers
4. Seamless integration of after sales services with a digital Self-Service portal
Digital Self-Service is a portal that manages the after-sale process by consolidating all information and services related to the customer. It supports the full customer lifecycle by providing complete visibility into the business relationship.
In the Industrial Goods space, after sales services are an integral pillar of manufacturers’ offering. Services are required to install, use and maintain the rather complex technical solutions provided by the manufacturers and to ensure a good customer experience. With the growing sophistication of digital commerce, manufacturers have to seamlessly integrate after sales services into their digital commerce as a key customer satisfaction driver and main differentiator from their competitors:
- Provide seamless access to all services via the customer portal
- Enable customers to book service appointments in real-time
- Tap into entirely new payment models such as flexible subscriptions or bundle service contracts with hardware sales
- Utilize service contract configurators and allow customers to customize service contracts based on their unique requirements
- Seamlessly integrate your network of service partners via marketplace technology
Spryker was ranked #1 out of 18 vendors for the Composable Commerce Use Case in the Gartner Report
Best-of-Breed
Spryker’s best-of-breed approach allows you to build a customized tech stack that meets the unique business requirements of the industrial goods industry and offers the necessary flexibility for you to succeed. We enable you to integrate only the specific features needed in order to serve your market best.
Adapt Quickly
High flexibility in choosing the best-suited vendors and scaling your business at any time enables you to adapt fast to market changes. In this way, industrial goods companies can be agile and effective.
IoT Commerce
Personalize and enhance your business processes with IoT integrationsSpryker’s e-commerce platform lets you take advantage of a rapidly expanding ecosystem of connected devices. By leveraging the Internet of Things (IoT) technologies, businesses can unlock new levels of connectivity and data-driven insights. IoT-enabled devices and sensors enable real-time monitoring and control of industrial equipment, optimizing operational efficiency and enabling predictive maintenance. With IoT Commerce, Industrial Goods companies can streamline supply chain processes, automate inventory management, and enhance product tracking capabilities. By harnessing the power of IoT Commerce, Industrial Goods companies can drive innovation, enhance productivity, and unlock new revenue opportunities in the digital era.
YASEMIN TOENNES
Global Business Development Representative Industrial Goods & MedTechExperienced Digital Commerce expert with a demonstrated history of delivering market leading Digital Commerce solutions to the Industrial Goods industry, helping drive digital transformation and demonstrable business growth.
