Your Marketplace Solution to Increase Efficiency & Grow Revenue
Dear Yildiz team!
We're thrilled to be part of your journey to build and launch an innovative Digital Marketplace to better serve your valuable HoReCa customers and to support in meeting the groups revenue goals for 2023 and further years. The outcome of the Marketplace journey will be:
Improved Customer Convenience and Experience with one-stop-shop solution in the HoReCa space.
Increased Revenue from a new sales channel with further opportunities for cross-sell and up-sell opportunities.
Lower Total Cost of Ownership than with other commerce vendors by accommodating all use cases from one platform (B2C, B2B & Marketplace)
React quickly to any changing buying trends with a Headless Platform.
Faster development time and roll-out of new features.
Increase efficiency and Customer Experience by connecting any “Best-of-breed” solutions to your commerce stack.
We are looking forward to working with you!
Best Regards, Marko
Content
A B2B Marketplace on Spryker is your Next 10x Initiative
In this guide, we will cover the following: 1) The relevance of B2B Marketplaces as a 10x initiative 2) Building a successful marketplace business model with enterprise-ready commerce technology 3) Proof of value: Running marketplaces on Spryker 4) Executive summary, data, charts, quotes, and more.
Everything You Need To Know About Starting a Marketplace
Marketplaces offer immense growth potential for businesses within B2C and B2B industries. By adopting a marketplace model, companies have the opportunity to scale at a much quicker pace while reducing risk. Get a comprehensive marketplace walk-through of Business Models, Benefits, and Concrete Solutions with Spryker.read the guide to starting a marketplace
Marketplace KPI Guide
How do you determine which KPIs to measure when opening your own marketplace? Internal and external criteria are essential in building up the right strategy to measure success and finding the right partners and merchants. This Guide will help you establish the right set of numbers and other factors to look at.
Marketplace technology can help Yildiz Holding to extend its reach, without taking on additional inventory risk. Therefore, it’s the perfect complimentary revenue channel to test new products or services – helping you to keep up and stay ahead of the competition. One key factor is to use service as a driving force by offering the most compelling B2B service features. Click on the button below to learn more about the roadmap to B2B marketplace success.
Having first outlined the idea of Composable Commerce, Gartner defines this as a way for businesses to select vendors based on “best-of-breed” principles instead of traditional “off-the-shelf” bundles.
Best-of-Breed Spryker’s best-of-breed approach allows you to build a customized tech stack that meets Yildiz Holding's unique business requirements and offers the necessary flexibility for Yildiz Holding to succeed. We enable you to integrate only the specific features needed in order to best serve your market.
Adapt Quickly High flexibility in choosing the best-suited vendors and scaling your business at any time enables you to adapt fast to market changes. In this way, Yildiz Holding can be agile and effective.
Exceed your expectations with Spryker B2B Commerce Capabilities
Transactions anywhere
Receive and process orders and fulfill customer demand at any touchpoint, from any device.
Scalable platform
Process as many orders, SKUs, or match B2B organization setups as your business requires.
Rapid integrations
Third-party software and services available seamlessly, in one spot.
Feature-complete yet fully customizable
Full B2B feature coverage with no limitations to extend and differentiate.
Spryker Marketplace Capabilities for Yildiz Holding
Marketplace functionality is based on Spryker and thus extends your commerce landscape's capabilities by critical marketplace-specific capabilities.
Back Office for Marketplace Operator: The Marketplace Operator can ensure compliance with the Marketplace guidelines by managing Merchants with their products and offers and reviewing Marketplace performance in the Back Office.
Data exchange: To ensure the smooth Merchant onboarding process and the overall Marketplace setup, marketplace-specific Data Importers and Exporters have been implemented to exchange relevant information between Merchants and the Operator.
Search & Filter: Features include Full-Site Search, Multi-Language Search, Textual Search, Standard Filters. Search and filter functions allow customers to seamlessly browse and find exactly what they’re looking for, while keeping them in control of their commerce experience.
Merchants: Each Merchant has its own Merchant Users, Profile on the Storefront, Products and/or Product Offers.
Marketplace & Merchant orders: Customers can easily place Marketplace Orders within the Marketplace, which can contain Offers and Products from different merchants. The part of the order that belongs to a certain Merchant is referred to as Merchant Order and it can have a custom order management process mapped with the Spryker State Machine.
Digital Self-Service: Solve the issue of fragmented buyer experience with a B2B customer portal that enables a smooth after-sale process. Digital Self-Service is a portal that manages the after-sale process by consolidating all information and services related to the customer. It supports the full customer lifecycle by providing complete visibility into the business relationship.
Lower your Operational Cost Through Self-service
Recessions, inflation, pandemics, wars are ultimately out of our control. The key to weathering any storm is ensuring that your company is efficient and cost-effective. A B2B portal saves money and increases revenue potential by enabling customers to self-serve.
Increase Customer Satisfaction & Stickiness
Cost Reduction Through Self-Service
Increase Revenue & Share of Wallet
Efficiency on Buying & Selling Sides
Increase Efficiency Through Order process Automation
In the B2B world, manual order processes are no longer sufficient. New technologies, including automation, telemetrics, machine learning, and service platforms, are required to make operations more efficient. Technology saves costs while boosting productivity, accelerating growth, and enabling your business to keep up with the growing demands of the B2B digital purchasing process.
Online Marketplace - Enhance Your Offering with Complementary Products
A limited product offering is not able to satisfy all customer’s needs. Gain trust and attract more customers by adding third-party complementary products to your marketplace with minimal investment.
Marketplaces are online platforms where sellers and buyers converge to offer and purchase a number of products. Onboarding third-party suppliers with complementary product lines increases convenience for your customers who have the chance to order a wide variety of products from one single source.
The One-Stop-Shop Perks
Increased Share of Wallet and Customer Lifetime Value
We think that Spryker is the best and most modern enterprise commerce platform available today. Don’t just take our word for it though – here’s a taste of what independent industry analysts and experts have to say about us.read what independent experts say about spryker
Spryker is positioned highest and furthest for its Ability to Execute and Completeness of Vision in the Visionaries’ quadrant of the 2022 Gartner® Magic Quadrant™ for Digital Commerce.
Sourceability Exceeds RevenueTarget with Powerful B2B Marketplace
A marketplace disrupting the electronic component supply chainThe electronic component supply chain industry has been largely operating offline. Typically, orders are placed via email or phone - that is, until a new kid on the block decided to disrupt the industry: Sourceability now trades online with its new venture sourceengine.com, setting new industry standards.
The Company Sourcengine aims to turn a classic B2B business model into a user-friendly online platform while connecting buyers and merchants in one place. The backbone of Sourcengine is quality and logistics. Operating on three different continents with 15 strategic locations around the globe, the business wants to provide an international, unique user experience, which mimics the ease of use mainly seen on B2C platforms.
Challenge The electronic components market comprises 550 million products, and Sourceability set themselves the goal to cover almost the entire market on their marketplace Sourcengine. This is roughly the same number of products that Amazon covers on their marketplace. Finding the right technology to feature more than half a billion products, easily handle up to 6 digit order sizes, and manage more than thousands of merchants on one platform efficiently was a challenge that Spryker helped Sourceability to solve.
Soulution Sourcengine has applied the right mix of deep industry knowledge with a technology-driven customer-centric approach to create a marketplace targeting an entire sector. Enabling customers and merchants to digitally buy and sell around the world, without a middleman, is opening new doors for electronic component trade and industry-wide product transparency. Backed by Spryker Cloud Commerce OS, Sourceengine is a leading B2B marketplace for the electronic components supply chain. Each component created in the industry has been indexed to be searchable and purchasable for professional buyers on the marketplace. Unlike the more standardized experience, customers might expect from B2C-oriented commerce, Sourceengine heavily invested in tools and functionalities to serve those specific needs of B2B buyers.
Results Sourcengine successfully launched its marketplace with Spryker and has been running for more than 3 years, without ever compromising on performance or scalability. Spryker Cloud Commerce OS has helped Sourcengine achieve three objectives that are crucial to the success of a marketplace: the efficient handling of big data, fast implementation, and the freedom to build customized and scalable experiences.
Most importantly, Sourceability has positioned itself as a market leader by achieving industry-crushing benchmarks, disrupting the current status quo in the market.
METRO Helps to Provide Retailers with New Possibilities
METRONOM and Spryker launched a sophisticated user-friendly shop experience allowing their business customers to keep operations running without compromising on easy order set-up.
The company: METRO is a leading international specialist in the wholesale and food trading industry – a classic B2B business sector where IT historically served merely as a support function. METRO primarily serves the following three groups of customers: the so-called HoReCa-customers (hotels, restaurants & catering), the SCOs (small companies and offices), and traders (small, independent retailers, mainly based in Eastern Europe for METRO). In order to optimize its customer experience and promote customer loyalty, its digital services needed to be adaptable for each group of customers, their location, and individual needs.
Challenge: To optimize customer experience and promote customer loyalty, digital services must adapt to each group of customers, their location, and individual needs. For instance, one restaurant might not necessarily pay the same price for flour as another. Depending on factors such as the purchased quantity, customers have an individual price model. However, in order to collect and evaluate such data, it must be possible to map the ongoing personal communication with the customer and a large amount of data in the group’s digital tools. That’s why METRO was looking for a fully-fledged integrated solution that would benefit from this immense data set, while providing the required customer personalization.
Solution: As METRO is present in numerous countries, many different customer requirements come into play. Consequently, METRO utilizes an API-first approach. This is why METRO and Spryker teamed up to launch a second shop with a different set of functions that is aimed specifically at small retailers, the so-called traders. This concept is based on a standardized back-end. The APIs enable shops to be accessed internationally on a 1:1 ratio and simultaneously allow for adaptations based on local needs. The “Advanced Services” offer a high degree of flexibility. Accordingly, the API-based back-end allows for modifications if a country requires changes or in case they don’t comply with the Corporate Standard or Advanced Services.
Results: Transforming an analog business model, such as the wholesale industry, into the digital world is no easy task. METRO is combining an optimized customer centricity and a technology-oriented approach in order to support the digitization process. Especially in regard to traders, METRO is boosting internationalization using the right technology and creating new possibilities for retailers in the wholesale food trade. Initially started in Romania, the project has witnessed initial success which is paving the way towards rollout in more markets.
We use the Spryker solution as a front-end tool and connect it to our back-end systems via our APIs. The motivation for this cooperation was to amplify our technology, to scale faster and to provide our customers with this diversified range of functions.”– Timo Salzsieder, CIO/CSO at METRO AG and CEO at METRONOM
ALDI and Spryker: Joint development of digital commerce platform
ALDI is always looking for new ways to save its customers time and money. That is the reason why ALDI and Spryker Systems have been working together to develop a new online food & grocery shopping experience for the US market, offering grocery delivery or curbside pickup for ALDI shoppers. The new digital commerce platform is currently being tested with a select group of US customers and is planned to be rolled out nationally in a phased approach.
ALDI is one of America’s fastest-growing retailers, serving millions of customers across the country each month. With 2,200 stores across 38 states, ALDI is on track to become the third-largest grocery retailer by store count by the end of 2022. When it comes to value, ALDI won’t be beat on price. ALDI has also been No. 1 for price according to the Dunnhumby Retailer Preference Index Report for five years running. Since 1976, ALDI has offered a unique shopping experience where customers never have to compromise on quality, selection or value. In fact, 1 in 3 ALDI-brand products are award-winning. Customers can save time and money by conveniently shopping in-store or online at shop.aldi.us. For more information about ALDI, visit aldi.us.
Our partnership with Spryker will allow our shoppers another way to access the incredible value they expect from ALDI. Scott PattonVice President of National Buying at Aldi
– Scott Patton, Vice President of National Buying at Aldi
Customer Highlight: Mercado Mayco
Changing how Mexico's Corner Stores Operate
How Mexico gets its groceries: Nearly half of Mexico’s groceries are supplied through small corner stores, also known as tienditas. These stores, mostly family-owned businesses, operate mostly within the framework of the pen and paper economy. 78% of household expenses for food and beverage are attributed to tienditas, making them a staple of the Mexican economy. Most tienditas keep a low profile, so implementing digital commerce solutions proves to be difficult as there is nearly no existing infrastructure to rely on. Given those circumstances, however, there is an opportunity for growth by creating basic digital assistance and eliminating key problems along the way for businesses to be able to conveniently grow.
Challenge: Inefficient supply chains pose a heavy burden Mexico has a problem with supplying its population with groceries through supermarkets. A significant portion of the Mexican population does not have access to a supermarket. Tienditas are therefore the only option for Mexican households to get their daily needs met. The stores themselves, however, are difficult to operate. Groceries are bought at wholesalers by the store owners themselves and are then supplied to the store. This process takes a lot of time and strains the operations. Furthermore, by being based on a pen-and-paper model, most Tienditas don’t have access to digital infrastructure or a bank account. There is a lack of a coherent commerce strategy. The main challenge is improving the business case for these stores and easing their struggles in re-stocking their shelves and supplying their communities.
Solution: Creating a B2B network tailored to family businesses Dupplo, powered by Spryker, is Mercado Mayco’s answer to B2B supply for tienditas. Most tienditas are equipped with a smartphone. Dupplo is an online store that allows tiendita owners to stock and supply their stores without having to drive themselves. The app is designed simply with all key features at hand, and store owners have the opportunity to opt for cash payment upon delivery so that they can keep their shop running, focusing on the store operations. The app is accompanied by complementary features for drivers and offers store owners the option to choose their delivery window and plan their inventory accordingly. It also includes special alerts for discounts on bulk orders, informing shop owners which quantity results in the lowest price. The design was carefully made with the needs of a small family-run business in mind. This will allow for growth and add value to small corner stores. The goal, of letting the shop owners allocate their precious time for shop operations instead of supply processes, was fully accomplished.
Results: Succeeding in implementing new supply infrastructure For vendors who have implemented the app, the benefits of delivery and being able to re-stock through an easy service lowered personnel and transportation costs associated with supplying a tiendita. Furthermore, the app has shown that a new form of infrastructure can take hold, so long as local customs and the specifics of the economy are looked at. Shop owners can still process everything in cash and can still maintain their pen-and-paper economy. Ease of use allows for customer satisfaction and the B2B model guarantees that the tienditas still remain the main source of grocery supply to local communities, as the owners keep their market share.
Key Arguments for Your Management Board
We found that the success of a complex commerce project like a B2B Marketplace depends on the overall buy-in of the organization. Accordingly, based on our experience with customers, we have collected key arguments for different stakeholders in your business in order for you to provide them with a relevant briefing:
Finance
Marketplaces are a great opportunity for us to grow our business as we can focus on owning the platform while letting the merchants operate and run the business.
Other than contractual or project orders we can forecast a recurring revenue stream which grants us a consistent cashflow.
Sales
Instead of starting to compete with our contractors and partners in our ecosystem, building a centralized marketplace puts us in a unique position to combine forces and create a new sales stream that we were notable to build yet.
Marketing
With each additional marketplace merchant our overall marketplace awareness will rise, as it’s in our common interest to grow the marketplace business.
Secondly, we can lower the customer acquisition cost while increasing their customer lifetime value.
Operation
As the main operator we can run and scale the marketplace with a small and dedicated internal team, supported by our vendor and partner, while specializing on the overall marketplace experience.
IT
Running the marketplace on a Platform-as- a-Service such as Spryker will grant us access to the modern standard of software such as headless, API, and Packaged Business Capabilities, out-of- the-box features and integrations to best-of-breed technologies and platforms.
Spryker Intro & Demo
Please click on the button below to access the presentation shared with you in April.Open intro & demo
Running projects with Spryker Expert Consulting
Please click the link below to access the presentation shared with you in MayOpen current projects
2nd May Introduction to Spryker Expert Services & Consulting
3rd May Deeper dive into Spryker technology & Developer Experience
5th May Commercial Discussions
9th May KPS & Yildiz - Spryker Implementation Partner introduction
12th May Yildiz vendor selection
W/C 15th May Contracting & Signatures (Legal, Procurement, RFP procedures)
1st July Project kick off
July - December - MVP implementation
January 2024 Yildiz Holding Dominating the Turkish HoReCa sector
Frequently asked Questions
What client and frontend frameworks does Spryker offer?
Spryker frontend (headless & Yves)
Spryker is fully headless and also comes with pre-built reference storefronts (Yves).
Spryker Frontend (Yves) consists of two main parts: Atomic Frontend (JS/CSS/Twg) and Modular Frontend (Widgets and Pages). Both support theming and the same inheritance strategy: Current Theme > Default Theme.
Next to that Spryker developed Oryx. Oryx is a framework for building composable storefronts, providing a rich library of components, a render engine, and a design system. It is based on web components and vanilla JavaScript (Typescript), allowing integration into any web framework. Oryx integrates with Spryker APIs by default, providing a seamless experience for developers.
The state machine can be used to implement any business process. For customer onboarding, we provide standard flows as well as extensive documentation to create custom flows.
Do you have connectors and/or API’s available for integrating external systems?
Spryker state machine
We understand that integration with other technologies is a critical aspect of modern software development, and we are committed to providing high-quality integration services to support our customers.
At Spryker, we have extensive experience integrating our platform with a wide range of technologies, including Oracle. Our integration services include:
API integrations: We provide our Glue API gateway to integrate our platform with other technologies, allowing data to be seamlessly shared between systems.
Spryker Middleware:In addition to the GLUE API (central API-layer between frontend(s) and Spryker Cloud Commerce OS as the backend application.), Spryker middleware is a data transformation tool which enables reliable asynchronous data exchange between Spryker Cloud Commerce OS and backend systems in the existing customer infrastructure.
Custom integrations: We can develop custom integrations to meet specific business requirements, ensuring that our platform works seamlessly with other systems.
Data mapping and transformation: We use data mapping and transformation tools to ensure that data is properly formatted and translated between systems.
Testing and validation: We thoroughly test and validate integrations to ensure that they meet our quality standards and work seamlessly with other systems.
Our integration services are backed by our team of experienced developers and technical support staff, who work closely with our customers to ensure that their integration needs are met. We also provide comprehensive documentation and support to help our customers understand and implement integration best practices.
What developer tools does spryker offer? What does the CI/CD pipeline look like, including tools?
Development Tools and Deployment Spryker SDK is a massive collection of tools created to accelerate architectural decisions, automate documentation processes, check performance, and evaluate code, among other tasks.
Spryker SDK is the key to seamless upgradability (PaaS), composable enterprise (ACP), boosting developers’ productivity, and enabling all best practices by means of a collection of coding tools that help developers validate their code while working.
In short, Spryker SDK thoroughly checks everything on the development level that eventually influences project quality and success.
We understand that continuous integration (CI) is a critical aspect of software development, and we are committed to providing high-quality CI services to support our customers.
At Spryker, we have a dedicated team of experienced developers who specialise in building CI/CD pipelines, implementing quality gates, and ensuring that our customers' code is always tested and ready for deployment. Our CI services include:
CI/CD pipelines: We build and maintain CI/CD pipelines to automate the building, testing, and deployment of our customers' code.
Quality gates: We implement quality gates to ensure that only code that meets our customers' quality standards is allowed to be deployed.
PaaS: We provide PaaS solutions to simplify the setup and maintenance of CI/CD infrastructure, allowing our customers to focus on their core business. We use code repositories to manage and version control our customers' code, ensuring that it is always up-to-date and accessible.
Code repositories: We use code repositories to manage and version control our customers' code, ensuring that it is always up-to-date and accessible.
PHP Storm: We use PHP Storm, an industry-leading PHP Integrated Development Environment (IDE), to develop and manage our customers' code. It will automate repetitive and no added value tasks such as Bundle and Classes and DocBlocks generation.
Spryker SDK: We use the Spryker SDK, a set of pre-built components and tools, to accelerate development and ensure that code changes are consistent with our architecture and best practices.
Can we keep using our tech resources, trained on Azure, to operate for example QA, or integrate with our pipelines?
Our CI services are backed by our team of experienced developers and technical support staff, who work closely with our customers to ensure that their code is always tested, optimized, and ready for deployment. We also provide comprehensive documentation and support to help our customers understand and implement CI best practices.
Codepipeline & Code repository connect Continuous integration (CI) and Continuous delivery or (CD) are processes that go hand in hand while shipping code changes to project environments. Spryker offers pre-integrated CD pipelines for each environment for extensive testing and updates.
To continuously deliver code and take control over versioning and releases, there has to be a task scheduler and deployment management system, like AWS Codepipeline which is included with a Spryker SLA.
The Spryker CD pipeline is by default compatible with the major source code repository services such as GitHub, Gitlab, and Bitbucket. In special cases, when code is stored in private Git repositories, Spryker comes with a bridging solution to connect such repositories with Spryker CD pipelines.
We understand that technical documentation is a critical aspect of any software implementation, and we are committed to providing high-quality documentation to support our customers.
At Spryker, we have a comprehensive set of technical documentation that covers all aspects of our platform, including installation, configuration, customization, and maintenance. Our documentation is available in multiple formats, including online documentation, API documentation, and user guides. Our technical documentation is continuously updated and reviewed by our team of experienced developers and technical writers, ensuring that it is always accurate and up-to-date at https://docs.spryker.com/.
We also provide a range of support options to help our customers get the most out of our technical documentation. Our support team is available around the clock to answer any questions and provide guidance on using our platform effectively.
In addition to our technical documentation, we offer a range of training and education resources to help our customers build their skills and knowledge. Our online training courses cover a wide range of topics, from the basics of our platform to advanced customization and integration.
Auto-generated documentation
As part of the SDK, Spryker provides automated documentation to boost developer experience and productivity.
Guidelines, sample code, and much more up to date information in the auto-generation documentation based in Swagger. In addition, it reflects code changes and is linked to Spryker releases.
Product training
In addition to our technical documentation, we offer a range of training and education resources to help our customers build their skills and knowledge. Available for free at the Spryker Academy (https://academy.spryker.com/learn). Our online training courses cover a wide range of topics, from the basics of our platform to advanced customization and integration.
The entire Spryker platform is also readily available on GitHub for download, review and hands-on learning (https://github.com/Spryker)
Certifications for Customers & Partners
Spryker offers a large quantity of resources for training partners and developers. This includes but is not limited to an LMS (Learning Management System) for scheduling both in person, remote, and recorded courses based on specific roles, an in depth documentation portal open to both partners and customers as well as a Slack community devoted to answering any questions around training or difficulties in implementation.
All these resources are supplemented by an active engagement by the Spryker Partner Manager as well as the Spryker Partner Success team. Defined profiles for delivery as well as training and certification paths are available directly in the partner portal and combine all of these elements to form a comprehensive training program.
Partners are specifically tasked with performing these training and certifications as part of the overall Spryker Partner program and have quarterly follow-ups from the partner team in order to both ensure that the initial training is accomplished but also that resources stay up to date.
In addition to all of the above, bespoke engagements with the Spryker services team are also possible in order to guide partners and provide best practices around system implementation.
Spryker Implementation Partners
Spryker’s network of solution and consulting partners provide our customers with world-class services and are an integral component to the Spryker business. These experienced partners work alongside the customer throughout the entire project process from the development of a vision, to planning and implementation, to operations and more.
Experienced eCommerce expert with a demonstrated history of consulting and supporting leading companies across different industries with B2C, B2B & Marketplace solutions in EMEA.
Spryker is the leading global composable commerce platform for enterprises with sophisticated business models to enable growth, innovation, and differentiation. Designed specifically for sophisticated transactional businesses, Spryker’s easy-to-use, headless, API-first model offers a best-of-breed approach that provides businesses the flexibility to adapt, scale, and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey. As a global platform leader for B2B and B2C Enterprise Marketplaces, IoT Commerce, and Unified Commerce, Spryker has empowered 150+ global enterprise customers worldwide and is trusted by brands such as ALDI, Siemens, ZF Friedrichshafen, and Ricoh. Spryker is a privately held technology company headquartered in Berlin and New York backed by world class investors such as TCV, One Peak, Project A, Cherry Ventures, and Maverick Capital. Learn more at spryker.com.