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Navigating Complex Horizons: Empowering Nestlé Health Science through Innovative Solutions

in a Fully Modular & Scalable Commerce Platform

Dear Nestlé Health Science,

As the most dynamic business unit not only at Nestlé but probably in the whole CPG industry, it might not always be easy to:

  • Juggle individual market needs and global brands, looking for economies of scale that lower (and simplify!) the Total Cost of Ownership but still allow flexibility to address localized solutions.  
  • Enrich the product portfolio with new acquisitions (PronoKal, Vital Proteins, The Better Health Company … ), complementing their offering while trying not to cripple growth.  
  • Elevating NHS’ value proposition within your specialized channels, driving higher loyalty from patients, doctors, and other prescribing actors through technology powering Marketplace, B2B, or any B2B2C scenarios. 

It can seem impossible to address all these challenges with a single technology that enables business instead of being a hurdle. But the good news is: It is possible. Let us show you how!

Larissa Ratl

Content

Headless Commerce To Allow For Maximum Flexibility

Situation: NHS comprises a multitude of diverse brands, markets, regions, and channels. These encompass a wide range, spanning from products related to active lifestyle nutrition, medical nutrition, to pharmaceuticals. Consequently, this necessitates the utilization of various technical stacks, platforms and digital resources, including applications, websites, interfaces, and more.

Challenge: The challenge lies in seamlessly orchestrating the above, adding transactionality, all while delivering enhanced value to both B2B and B2C customers. This should be achieved without unnecessarily complicating the processes or subjecting the organization to arduous migration efforts.

Solution: Spryker is known for its headless, modular and API-driven architecture. As the front-end is decoupled from the back-end, Spryker supports any type of customer touchpoint. This offers companies the freedom to build without limits and enables them to significantly improve the customer experience without having to go through the headache of migrating pieces of its tech stack.

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Benefits of Going Headless for Nestlé Health Science
  • Flexibility: Headless commerce gives you the flexibility to customize your storefront and develop as many front-end interfaces as you would like. This way, you can build new customer-facing platforms from scratch taking into consideration the experience you would like customers to have. This flexibility gives room for a richer user experience. Furthermore, you can make updates safely knowing that the back-end and front-end are independent of each other.
  • Customization & Personalization: Consumers want to be reached on the channels they utilize the most – whether it is social media or an IoT device, they would rather place items in their carts or approve transactions at their convenience. Headless commerce greatly supports the idea of personalization and your business has the potential to create custom experiences and refine them as time progresses.
  • Time to Market: Headless commerce guarantees faster time to market. With Spryker’s GLUE API, content and product information can easily be pushed to any platform. Thus, the time to get a new product to the market becomes significantly reduced. In some cases, a shorter time to market could also mean fewer tests and reduced costs for the business.
  • Omnichannel Experience: Multiple touchpoints allow for a more seamless customer journey. The ability to reach customers on various channels without having to make major architectural changes is a huge benefit of headless commerce. Your customers can easily migrate from one platform to the next while still enjoying similar experiences. These days, customers are all about convenience and a headless approach can enable a business to better respond to this need.
  • Agility and Fast-Tracked Innovation: Customers are constantly changing and businesses need to evolve with them. Headless Commerce makes it possible to not only adopt new technologies such as IoT devices; it also allows for the integration of new systems for example payment platforms, Customer Relationship Management tools, and Content Management Systems. Being nimble is all about meeting new customer demands as they come. With headless commerce, agile marketing becomes much easier as well; new campaigns or content can be released and insights from customers can be gathered at a much quicker pace allowing for fast optimisation and greater ROI.

Customer Highlight: Jungheinrich

Launching 41 individualized storefronts in 40 countries in one admin interface

Challenge: While the old solution offered only one URL with 23 selectable languages, the new system needed to provide extensive multi-shop functionality, and each storefront required to be easily customizable. An accompanying challenge was scalability.

Solution: Jungheinrich has succeeded in creating digital access to over 800,000 spare parts for its B2B end customers in 40 countries, tailored to local requirements with the Spryker Commerce OS B2B Suite and Solution Partner Dept Agency in just a few months.

Results: Jungheinrich gained flexibility in e-business through Spryker’s scalable, modular architecture and met the strategic requirements of a worldwide rollout with individualized country stores. Within 3 months, its online presence was rolled out globally. Positive sales growth reflects how customers appreciate user experience improvements

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Our previous provider did not offer us the same capabilities as Spryker to efficiently implement country-specific customizations such as languages, content, or store features, including a large number of different storefronts.
– Kim Manitasevic, Manager E-Commerce, Jungheinrich AG

OMS Made Easy: Bye bye Complexity With The State Machine

Situation:  Nestlé Health Science's decentralized approach across markets and brands poses consolidation challenges due to varying alignment with Nestlé systems. The integration of an OMS is crucial for managing order lifecycles, inventory, and fulfillment. It resolves visibility concerns, harmonizes interactions, and streamlines stock, pricing, and order processing across different directions. 

Challenge: Key questions for NHS include how to integrate with existing records and how to establish functional eCommerce operations across varied markets with distinct ERPs and setups.

Solution: Ordinarily, an OMS necessitates additional layers, yet Spryker presents a unique advantage by directly fulfilling this role, facilitating seamless transactional interactions between eCommerce and ERP components through its State Machine capabilities. This ensures efficient rule construction, message manipulation, stock consolidation, and order mediation without adding a cumbersome layer to the technology stack.

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Customer Highlight: Mercado Mayco

How Mercado Mayco implemented a B2B solution that could permanently change how Mexico supplies its corner stores

Challenge: Mexico faces a challenge in providing its population with groceries through supermarkets, as a significant portion needs access to them. As a result, Tienditas serve as the primary option for meeting daily needs. However, these stores encounter operational difficulties. Store operation challenges arise from manual processes, hindering restocking and digital access. Improving Tienditas' business viability is key to resolving these problems.

Solution: Dupplo, powered by Spryker, is Mercado Mayco’s answer to B2B supply for tienditas. Most tienditas are equipped with a smartphone. Dupplo is an online store that allows tiendita owners to stock and supply their stores without having to drive themselves. The app is designed simply with all key features at hand, and store owners have the opportunity to opt for cash payment upon delivery so that they can keep their shop running, focusing on the store operations.

Results: Succeeding in implementing new supply infrastructure. For vendors who have implemented the app, the benefits of delivery and being able to re-stock through an easy service lowered personnel and transportation cost associated with supplying a tiendita. Ease of use allows for customer satisfaction and the B2B model guarantees that the tienditas still remain the main source of grocery supply to local communities, as the owners keep their market share.

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The opportunity costs which tiendita owners are incurring are quite high, so there‘s a market for our offering!
– José Manuel Esparza, Head of Digital Commerce - Mercado Mayco

Unlocking Marketplace Success: Pick The Right Business Model for Nestlé Health Science

Did you know? The use of marketplace technology can go beyond the typical "many-to-many" marketplaces. The key to successfully commercializing your services is choosing a marketplace business approach that meets your specific business requirements.

Challenges:

  • Do you perhaps possess brands that are not selling online, although you have an online store?
  • Are you considering a B2B2C approach to strengthen connections with prescribing doctors?
  • Do you aspire to create a Buy-side Marketplace where hospitals can purchase not only your products but also those from other partners? Learn more about Buy-side Marketplaces.

These scenarios represent diverse variations of marketplaces. Spryker possesses the technical capabilities to implement everything from straightforward dropshipping to comprehensive open marketplaces.

learn more about marketplaces

Customer Highlight: Sourceability

The making of a new type of marketplace

Challenge: Sourcengine aimed to turn a classic B2B business model into a user-friendly online platform while connecting buyers and vendors in one place.

Solution: With Spryker, Sourceability was able to build the industry’s leading electronic components marketplace, Sourcengine.com.

Results: Sourceability's innovative enterprise marketplace opened new doors for electronic component trade and won the 2020 Global Electronics Distributor Award. 

The Spryker Cloud Commerce OS has helped Sourceability to achieve three objectives that are crucial to a marketplace model:

  • Big data handling
  • Fast implementation speed
  • Customization
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Customer Highlight: Toyota

On the Fast Track of Commerce Digitalization

Challenge: Toyota wanted to modify its online shop to be able to offer end-user customers the innovative experience they would expect to quickly evaluate products and gain the insights needed to move them towards a buying decision.

Solution: The Spryker Cloud Commerce OS platform offered Toyota Germany the scalable solution they needed to empower both customers and their dealerships to reach their ambitious business goals.

Results: With passion for customers and the unconditional will to innovate, Toyota managed to launch their Corona Viable Product within three weeks. This record-breaking time-to-market was possible because of the modular and headless architecture of the Spryker Cloud Commerce OS.

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Marketplace, B2B, B2B2C - ALL In ONE Platform

Whether Enterprise Marketplace, B2B and B2C, Unified Commerce or loT Commerce. Build transactional capabilities for a new business, innovate, or bring an existing platform to the next level. Make digital commerce your competitive advantage with a platform that optimally implements your unique business model.

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Throughout our evaluation, Spryker was the one technology fulfilling over 90% over our high-complex use cases from the get-go. And it's paid off so far! – Jochen Hostalka, SVP IT & Enterprise Services at Siemens Healthineers

2023 Gartner® Magic Quadrant™️ for Digital Commerce

Spryker is recognized as a Visionary

In a rapidly changing digital landscape, access to trusted industry insights is paramount. Gartner®️ is known for being the authority in exhaustive analysis of the digital commerce market. That’s why we are proud to be named a Visionary in the 2023 Magic Quadrant™ for Digital Commerce, and to be one of only five vendors recognized in both, the Magic Quadrant and the 2023 Gartner® Market Guide for Marketplace Operation Applications.

Whether you’re interested in diving into the specifics of Spryker’s recognition or keeping tabs on broader market trends and vendor insights, this report is essential reading for business leaders and commerce enthusiasts alike.

Download the Magic Quadrant now to learn why Spryker has been recognized as a Visionary.

Download the report

Your contact

LARISSA RATL

Global Strategic Inside Sales Representative

+41795661156
larissa.ratl@spryker.com
LinkedIn

More Information & Resources

Digital commerce for CPG Manufacturers means a variety of opportunities and changes. The key to a successful business is the customer, and digitalization is redefining the roles and expectations of the seller and the customer. Subscription models, omnichannel approaches, and click & collect are just a few of the many trends that drive the unprecedented convenience of a digital customer journey.

Spryker empowers CPG Manufacturers with comprehensive B2B and D2C e-commerce solutions, enabling seamless connections with customers and businesses, driving enhanced customer experiences, and fostering business growth.

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Compose Outcomes Beyond Technology

Digital Commerce is facing constant change, higher customer expectations and increasing complexity. Take control or risk falling behind. Solve your business challenges with our Composable Commerce platform and future-proof your success.

About Spryker

Spryker is the leading global composable commerce platform for enterprises with sophisticated business models to enable growth, innovation, and differentiation. Designed specifically for sophisticated transactional businesses, Spryker’s easy-to-use, headless, API-first model offers a best-of-breed approach that provides businesses the flexibility to adapt, scale, and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey. As a global platform leader for B2B and B2C Enterprise Marketplaces, IoT Commerce, and Unified Commerce, Spryker has empowered 150+ global enterprise customers worldwide and is trusted by brands such as ALDI, Siemens, ZF Friedrichshafen, and Ricoh. Spryker is a privately held technology company headquartered in Berlin and New York backed by world class investors such as TCV, One Peak, Project A, Cherry Ventures, and Maverick Capital. Learn more at spryker.com.

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