Addressing Channel Conflict while Going Direct-to-Consumer
Manufacturers can gain important customer intel by initiating a D2C business model. However, this can run the risk of causing tensions among resellers. Reap the rewards of a D2C business model while maintaining good relationships with your dealer network, transforming potential conflict into partnership.
- New Digital Sales Opportunities
- Customer Stickiness through Improved Experience
- Direct Communication & Insights From Customers
- Improved Service of Complex B2B Needs
Multi-Brand Selling for Conglomerates
Multi-brand conglomerates are companies that own and operate multiple brands either within the same industry or across different industries. With their size and resources they often achieve economies of scale, maximize market coverage, and bring all disparate brands together through an enterprise marketplace.
- Increased Revenue
- Improved Customer Experience and Lifetime Value
- Fast Onboarding of New Brands
- Competitive Advantage
Lower your Operational Cost Through Self-service
Recessions, inflation, pandemics, wars are ultimately out of our control. The key to weathering any storm is ensuring that your company is efficient and cost-effective. A B2B portal saves money and increases revenue potential by enabling customers to self-serve.
- Increase Customer Satisfaction & Stickiness
- Cost Reduction Through Self-Service
- Increase Revenue & Share of Wallet
- Efficiency on Buying & Selling Sides
Upgrade to an E-Commerce System with Automated Quoting or RFQ
B2B businesses have historically relied heavily on manual quoting.Upgrading to an e-commerce system with self-service quoting is the key to meeting your customers’ expectations, helps to expand your service offering and maps out new customer journeys.
- Efficiency & Process Optimization
- Cost Reduction
- Increase Conversion & Revenue
Improve Customer Experience with Digital Self-Service
Solve the issue of fragmented buyer experience with a B2B customer portal that enables a smooth after-sale process. Digital Self-Service is a portal that manages the after-sale process by consolidating all information and services related to the customer. It supports the full customer lifecycle by providing complete visibility into the business relationship.
- Increase Customer Satisfaction & Stickiness
- Cost Reduction Through Self-Service
- Increase Revenue & Share of Wallet
- Efficiency on Buying & Selling Sides
Increase Efficiency Through Order process Automation
In the B2B world, manual order processes are no longer sufficient. New technologies, including automation, telemetrics, machine learning, and service platforms, are required to make operations more efficient. Technology saves costs while boosting productivity, accelerating growth, and enabling your business to keep up with the growing demands of the B2B digital purchasing process.
- Cost Reduction
- Conversion Rate increase through recurring orders
- Customer Satisfaction
Spryker was ranked #1 out of 18 vendors for the Composable Commerce Use Case in the Gartner Report
Best-of-Breed
Spryker’s best-of-breed approach allows you to build a customized tech stack that meets your unique business requirements and offers the necessary flexibility for you to succeed. We enable you to integrate only the specific features needed in order to serve your market best.
Adapt Quickly
High flexibility in choosing the best-suited vendors and scaling your business at any time enables you to adapt fast to market changes. In this way, your company will be agile and effective.
Customer Highlight – Weleda
Why the business was struggling: The business faced multiple challenges that contributed to its struggle. Firstly, its reliance on outdated Java-based commerce technology limited its ability to keep up with market demands and technological advancements. Additionally, the company's legacy infrastructure prevented it from effectively expanding internationally, missing out on potential growth opportunities. Furthermore, the absence of a direct-to-consumer business model hindered its ability to establish a direct connection with customers and maximize sales potential. These factors collectively contributed to the business's difficulties and hindered its overall performance.
How Spryker addressed the problem: First, the company successfully replatformed to Spryker Cloud Commerce OS with the valuable support of SP diva-e. This strategic move allowed them to modernize their technology infrastructure, enabling greater flexibility and adaptability to meet market demands. Additionally, Spryker implemented a headless middleware, facilitating seamless integration with various third-party systems and expanding their capabilities. By adopting a modular platform, Spryker was able to create customized experiences tailored to the specific needs and preferences of different markets, enhancing customer satisfaction and driving business growth.
What will be achieved: By leveraging Spryker's capabilities, the business aims to achieve significant milestones. One of the primary goals is to expand international operations by transitioning from 11 to 40 B2C shops on the Spryker platform. This expansion will enable the company to reach a broader customer base and tap into new markets, fostering global growth opportunities. Additionally, the business aims to double its revenue, leveraging the advanced features and flexibility provided by the Spryker commerce platform. With a scalable and adaptable infrastructure in place, the company will be able to expand into more markets seamlessly, achieving sustainable growth and maximizing its global presence.
Customer Highlight: Atida
Your European destination for health and well-beingStatus Quo: Digital healthcare is rising, providing personalized experiences through online appointments and virtual pharmacies.
Challenge: Meeting the demands of modern consumers in the online pharmacy market requires tailored approaches due to the growth and shift towards health consciousness.
Solution: Atida adopts Spryker's scalable e-commerce architecture, utilizing headless commerce and microservices for seamless functionality and to capitalize on new opportunities.
Result: Atida envisions a personalized future of health, combining convenience, expertise, and trust in their online pharmacy network. They prioritize personalization, credibility, and security to differentiate themselves and expand globally.
