Transforming the automotive industry with cutting-edge transactional models beyond traditional retail & ecommerce
Dear Automotive Enthusiast
thank you for your interest in the future of automotive buying and how Spryker can help automotive companies with it. Enjoy the demo we have put together. But first, we would like to get to know you.Who we are and what we do
Spryker is the leading composable commerce platform for enterprises with sophisticated business models to enable growth, innovation, and differentiation. Designed specifically for sophisticated transactional businesses, Spryker’s easy-to-use, headless, API-first model offers a best-of-breed approach that provides businesses the flexibility to adapt, scale, and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey.
Spryker helps transform the automotive industry with innovative transactional models integrated seamlessly to build one automotive ecosystem enabled by with an all-in-one platform (B2B/B2C/marketplace), covering all transactions from vehicle sales, reservation platforms, parts and accessories to digital services.
Companies like Bosch, Continental, Daimler Truck and ZF already transform their digital commerce experience with Spryker.
The Power of Composable Commerce
Harness the transformative power of composable commerce in the automotive industry with its agility, flexibility, and scalability.Composable Commerce Solutions boast a ton of advantages:
- Agility through a test and learn approach.
- Phase your project, starting with an MVP (Minimum Viable Product).
- Connect to the best external solutions to address specific needs and local markets.
- Seamlessly integrate with your digital ecosystem and your partners'.
- Optimize Total Cost of Ownership (TCO), Time to Market (TTM), and Return on Investment (ROI).
2023 Gartner® Magic Quadrant™️ for Digital Commerce
Spryker is recognized as a VisionaryIn a rapidly changing digital landscape, access to trusted industry insights is paramount. Gartner®️ is known for being the authority in exhaustive analysis of the digital commerce market. That’s why we are proud to be named a Visionary in the 2023 Magic Quadrant™ for Digital Commerce, and to be one of only five vendors recognized in both, the Magic Quadrant and the 2023 Gartner® Market Guide for Marketplace Operation Applications.
Whether you’re interested in diving into the specifics of Spryker’s recognition or keeping tabs on broader market trends and vendor insights, this report is essential reading for business leaders and commerce enthusiasts alike.
Download the Magic Quadrant now to learn why Spryker has been recognized as a Visionary.
Empowering Your Automotive Business with a Marketplace
In today's rapidly evolving automotive industry, automotive marketplaces have emerged as a key driver of digital transformation. These marketplaces connect buyers, sellers, and service providers in a unified ecosystem, revolutionizing the way business is conducted.
By embracing automotive marketplaces, you unlock a plethora of benefits, including increased product and service offerings, enhanced customer experiences, and streamlined transactions. One of the most significant advantages is the ability to tap into new revenue streams. Automotive marketplaces create opportunities to expand your business by offering complementary products or services, collaborating with new partners, and reaching a wider customer base.
Embrace the power of automotive marketplaces to not only drive growth and improve customer engagement but also to explore untapped revenue streams that can propel your business to new heights in the digital age.
Headless Commerce
What Headless Commerce Means
Headless commerce architecture, unlike the traditional e-commerce model, involves separating the front-end and back-end of an e-commerce application.
With headless commerce, the customer-facing layer or storefront is decoupled from the backend (where the product information, order management, and a few other functionalities are set up). Headless commerce relies on the use of an application programming interface (API) to connect multiple platforms on the front-end thereby making it easier for developers to create personalized experiences without having to make alterations on the back-end system.
- Flexibility
- Customization & Personalization
- Time to Market
- Omnichannel Experience
- Agility and Fast-Tracked Innovation
Packaged Business Capabilities (PBCs)
PBCs are an assembly of functionalities, or microservices, grouped into larger clusters. Every PBC fulfills a well-defined, specific capability, allowing business and tech users alike to evaluate the benefits and use of each jointly. PBCs represent a future-proof middle ground between sprawling, unmanageable microservices and inflexible, bulky monolithic platforms.
Their ability to work independently of other PBCs allows agile updates, changes, and extensions without interference to the tech stack. PBCs can easily switch capabilities to those from third-party vendors, embracing both composable enterprise and a best-of-breed approach.
- Enable composable commerce
- Easily solve common business problems
- Offer a best-of-breed approach
- A future-oriented solution
Spryker Cloud Commerce OS
The Spryker Cloud Commerce OS is delivered as a Platform-as-a-Service+ (PaaS+) solution. Spryker PaaS+ allows our customers to develop, run and manage their Spryker application without the complexity of building, scaling, and maintaining the infrastructure.
The Spryker Cloud Commerce OS is the best way to maintain Spryker’s inherently flexible and customizable e-commerce platform. Spryker’s PaaS+ aims to provide a seamless experience regarding deployment, updates, patches, scalability, and security.
Business Value
- No customization and integration limits
- Full control of application level
- Maximum scalability and availability
FELIX BÜHNER
Global Director Automotive & MobilityFelix is an experienced automotive expert with a demonstrated history of delivering market leading customer experience solutions to the automotive, manufacturing and mobility sectors, helping drive digital transformation and demonstrable business growth by accelerating new transactional business models.

About Spryker
Spryker is the leading global composable commerce platform for enterprises with sophisticated business models to enable growth, innovation, and differentiation. Designed specifically for sophisticated transactional businesses, Spryker’s easy-to-use, headless, API-first model offers a best-of-breed approach that provides businesses the flexibility to adapt, scale, and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey. As a global platform leader for B2B and B2C Enterprise Marketplaces, IoT Commerce, and Unified Commerce, Spryker has empowered 150+ global enterprise customers worldwide and is trusted by brands such as ALDI, Siemens, ZF Friedrichshafen, and Ricoh. Spryker is a privately held technology company headquartered in Berlin and New York backed by world class investors such as TCV, One Peak, Project A, Cherry Ventures, and Maverick Capital. Learn more at spryker.com.