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Serving Bluescope Customers with an Agile Customer Portal

Let us help you deliver a step change in customer experience and business performance with Digital Commerce

Dear BlueScope team,

We understand BlueScope is still early in your B2B eCommerce journey and we would be thrilled to support you to deliver a step change in customer experience and business performance.

Our objective is to provide an intuitive, easy-to-adopt B2B ‘self-service’ portal that caters to your global diversity of customers and regional requirements increasing efficiency, customer satisfaction and profitability.

With our solution, you can expect:

  • Attract New Customers
  • Increase Customer Satisfaction & Stickiness
  • Cost Reduction Through Self-Service
  • Efficiency & Process Optimization through Automation
  • Increase Conversion Rate & Revenue

With the constantly evolving needs of your customers, it's crucial to have a solution that can react quickly and adapt to these changes. Our goal is to provide you with a solution that not only meets your current needs but can also evolve and adapt to meet your future needs. By leveraging our platform, you can stay ahead of the competition and exceed your customer's expectations.

Thank you for considering our solution. We look forward to partnering with you to achieve your business goals.

Chris Gourvelos

Content

A Digital Self-Service Portal To Improve Customer Experience

Solve the issue of fragmented buyer experience with a B2B customer portal that enables a smooth after-sale process. Consolidate data and manage the relationship while offering insights and autonomy to increase customer stickiness.

Increase Customer Satisfaction & Stickiness

  • Acts as an easy-to-use central point of contact
  • Possibility of personalized experiences
  • Tailored products and services 
  • 24/7 availability, with access to information at any time
  • Increased customer value through after-sales services
  • Support through the entire customer 
 

Increase Revenue & Share of Wallet

  • Cross-selling and up-selling 
  • Repeat purchases/subscriptions
  • Personalized offers
  • New value-add services based on history and insights
  • Product and service announcements and company news
  • AI-based offers at the right time

Cost Reduction Through Self-Service

  • Reduce cost and time per contact
  • Focus on high-value services
  • Reduce recurring manual tasks

Efficiency on Buying & Selling Sides

  • Acts as a convenient ‘one-stop shop’ for information
  • Customers gain full control with self-service
  • Tailored and individualized experiences and dashboards increase quality of customer experience
  • Order templates and automatic replenishment save time and money
  • Customer insights help to inform future offers

Spryker Capabilities for Digital Self-Service

Digital Self-Service Features from the B2B-Solution with Spryker Cloud Commerce OS

Our B2B Solution with Spryker Cloud Commerce OS includes a range of features to enable a Digital Self-Service portal, such as Invoice Management and personalized Offers. 

Alongside this core capability, we work with an extensive network of partners who can further extend your business self-service capabilities with features such as a dedicated Customer Service Tool.

Supporting you every step of the journey, our in-house business consultants offer tailored enabling services to ensure your transformation to Digital Self-Service is successful.

Customer Highlights

Jungheinrich's B2B After Sales Platform

The Challenge
Jungheinrich wanted to overcome the limitations in its ability to meet the growing demand for digital commerce solutions and B2C like shopping experiences of its B2B customers. Key challenges included:

  • Digital-self services to perform digital transactions
  • Efficient handling of after sales business
  • Customer-specific pricing covering 800.000+ products 
  • Unique requirements of local market implementations

The Solution
Together with Spryker, Jungheinrich built a dynamic, modern and globally-oriented commerce solution that offers a compelling customer journey and can easily be adapted to future needs. The admin interface offers Jungheinrich’s customers a variety of B2B-specific features:

  • Customer Portal: Individual customer rights as well as a role system tailored to Jungheinrich’s needs
  • My Fleet: By integrating the customer’s existing fleet of vehicles, service bookings and spare parts research can be initiated right from the portal.
  • Dynamic Pricing: Application of different prices across 800.000+ spare parts.

The Result
Jungheinrich gained flexibility in e-business through Spryker’s scalable, modular architecture and met the strategic requirements of a worldwide rollout with individualized country stores. Within 3 months, its online presence was rolled out globally. Positive sales growth reflects how customers are appreciating user experience improvements. Jungheinrich is also very well prepared for new business ideas or extensions to its digital strategy: in close cooperation with Dept, and under the guidance of Spryker’s Customer Success Team, recurring training, audits, and reviews are carried out to ensure continuous development and overcome challenges. Jungheinrich can therefore focus fully on customer centricity and know that its technology is in safe hands.

Read the full case study
The digital transformation of the sales organization is an essential part of our e-commerce strategy. The scalable e-commerce platform is the foundation for meeting future business requirements.
– Nikolaus Meixner, Director E-Business, Jungheinrich AG

How STAUFF Rolled out a Customer-Centric B2B Commerce Platform

The Challenge
STAUFF wanted to streamline the customer journey to provide a better customer experience. Key challenges included:

  • Fragmented journey touchpoints like website, shop, etc.
  • Product databases of over 50k products to be integrated
  • Current solution built on monolithic architecture
The expectations towards the needed technology were high: It should be flexible to keep up with the agility, easy to customize unique use cases, offering capabilities to scale fast, and seamlessly integrate itself in the given tech-stack.

The Solution
STAUFF redefined and rebuilt their entire digital B2B commerce experience with Spryker to address that common pain point in the market: offering seamless access to purchasing needed spare parts to existing and new customers without unnecessary friction. STAUFF customers can easily search for products they need, set-up complex access management to fulfill internal procurement requirements, import spare parts lists for ordering, place recurring orders and much more. STAUFF’s commerce experience is based on Spryker’s B2B suite giving them access to a wide range of functionalities to digitize their commerce experience: multi-language support, advanced account management, integrations into existing ERP & CRM platforms, product information management and more. STAUFF uses this foundation and is able to build on top of it to create a buying journey that matches their individual demands and surpasses their customers’ expectations

The Result
Within less than six months, STAUFF relaunched their digital commerce platform successfully. It now addresses all customer needs by offering a customer-centric one-stop shop experience inspired by B2C buyers’ journeys. Internal reporting shows that the offering is well-received and there is a substantial increase in orders and customer satisfaction. And yet, Mark’s team at STAUFF is already planning next iterations and evolutions of the digital commerce platform. One specific plan is Spryker’s capability to expand digital commerces into marketplaces, which will allow STAUFF to integrate third-party vendors and additional services. 

Read the full cast study
We wanted to go beyond the market standard, not just offering a polished e-shop. Our goal was to achieve a one-stop shopping experience for our customers and Spryker delivered on our promise.
– Mark Wever, Global Chief Digital Officer at STAUFF

Hilti's International Expansion using an MVP approach

The Challenge
Hilti's key challenges were:

  • Stuck within outdated commerce technology
  • Unable to deliver on custom-built use cases such as IoT
  • Existing technology did not pair with agile mindset

The Solution
Hilti followed an MVP approach in African and Asian markets. With the Spryker Commerce OS, the introduction of e-commerce in selected new markets became a simple undertaking. To ensure a fast and affordable solution, Hilti decided to use the Spryker Commerce OS without backend integration into ERP. Thanks to the Spryker Commerce OS, Hilti is able to launch new, non-backend-integrated online shops in various countries within a short period of time.

The Result
Hilti is active in 139 countries and operates 75 country-specific online shops. The Spryker Commerce OS is used for 8 country shops so far. The product range and the services offered for each of them are adapted to the respective market requirements. Further, Hilti has set the foundation set for integration of sales processes into digital commerce

Read the full case study
With Spryker, we were able to testify to our shareholders that our MVP approach to rollout our global e-commerce strategy was the right decision. We see a lot of positive feedback and internal requests to share our insights and learnings within the overall organization.
– Mark Wever, Global Chief Digital Officer at STAUFF

A Marketplace To Reap The Benefits Of Going D2C While Transforming Your Resellers Into Partners

Background:
B2B buyers are more demanding than ever before, expecting a digital ‘Amazon-like’ experience during the procurement process. They also want the ability to order straight from the source – the manufacturer.

Benefits:
In return for selling D2C, manufacturers gain hugely valuable customer insights that were previously only available to resellers. B2B manufacturers, therefore, can better understand their own customer base by initiating a direct-to-consumer sales channel.

Challenges:
While the benefits of embracing a D2C model are clear, doing so without disturbing well-established business relationships with your dealer network is not so simple. With an established infrastructure and processes, your dealer network is a vital piece of the puzzle for your business success.

Solution:
With Spryker’s Enterprise Marketplace capability, you can extend your existing platform into a Marketplace or build your scalable marketplace solution from scratch. The Marketplace capability eliminates the need to source and invest in inventory yourself. Instead, onboard merchants that complement your own product or service offerings.

Outcomes:

  • Increased Revenue through New Digital Sales Opportunities
  • Customer Stickiness through Improved Experience
  • Direct Communication & Insights From Customers
  • Improved Service of Complex B2B Needs

Spryker Capabilities for Marketplaces

Fully-integrated B2B & B2C Enterprise Marketplace with Spryker
B2B marketplaces create value by removing trade frictions between sellers and buyers in a market. The higher these frictions, the more distinctive the value proposition of a marketplace can be on both sides, leading to strong entrenchment in a specific trade, and ultimately, long-term prosperity.
– Gopi Vaddi, General Partner, TCV

The Power of Composable Commerce

Composable Commerce Solutions boast a ton of advantages:

  • Agility through a test and learn approach.
  • Phase your project, starting with an MVP (Minimum Viable Product).
  • Connect to the best external solutions to address specific needs and local markets.
  • Seamlessly integrate with your digital ecosystem and your partners'.
  • Optimize Total Cost of Ownership (TCO), Time to Market (TTM), and Return on Investment (ROI).

Spryker was ranked #1 out of 18 vendors for the Composable Commerce Use Case in the Gartner Report

Best-of-Breed
Spryker’s best-of-breed approach allows you to build a customized tech stack that meets Bimbo Bakeries' unique business requirements and offers the necessary flexibility for you to succeed. We enable you to integrate only the specific features needed in order to serve your market best.

Adapt Quickly
High flexibility in choosing the best-suited vendors and scaling your business at any time enables you to adapt fast to market changes. In this way, Bimbo Bakeries can be agile and effective.

Learn more

IoT Commerce

Personalize and enhance your business processes with IoT integrations

Spryker’s e-commerce platform lets you take advantage of a rapidly expanding ecosystem of connected devices. By leveraging the Internet of Things (IoT) technologies, businesses can unlock new levels of connectivity and data-driven insights. IoT-enabled devices and sensors enable real-time monitoring and control of industrial equipment, optimizing operational efficiency and enabling predictive maintenance. With IoT Commerce, Industrial Goods companies can streamline supply chain processes, automate inventory management, and enhance product tracking capabilities. By harnessing the power of IoT Commerce, Industrial Goods companies can drive innovation, enhance productivity, and unlock new revenue opportunities in the digital era.

Compose Outcomes Beyond Technology

Digital Commerce is facing constant change, higher customer expectations and increasing complexity. Take control or risk falling behind. Solve your business challenges with our Composable Commerce platform and future-proof your success.

With Spryker we have chosen the right technology which not only serves our customers’ needs today, but also future-proves our digital strategies.
– Mark Wever, Global Chief Digital Officer at STAUFF

Your contact

CHRIS GOURVELOS

Senior Sales Manager APAC

Experienced Digital Commerce expert with a demonstrated history of delivering market leading Digital Commerce solutions to Enterprise customers, helping drive digital transformation and demonstrable business growth.

+61422371667
christos.gourvelos@spryker.com
LinkedIn

About Spryker

Spryker is the leading global composable commerce platform for enterprises with sophisticated business models to enable growth, innovation, and differentiation. Designed specifically for sophisticated transactional businesses, Spryker’s easy-to-use, headless, API-first model offers a best-of-breed approach that provides businesses the flexibility to adapt, scale, and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey. As a global platform leader for B2B and B2C Enterprise Marketplaces, IoT Commerce, and Unified Commerce, Spryker has empowered 150+ global enterprise customers worldwide and is trusted by brands such as ALDI, Siemens, ZF Friedrichshafen, and Ricoh. Spryker is a privately held technology company headquartered in Berlin and New York backed by world class investors such as TCV, One Peak, Project A, Cherry Ventures, and Maverick Capital. Learn more at spryker.com.

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