r.e.think your digital commerce solution
How BayWa r.e. can improve customer experience while future-proofing its business with Spryker
Dear BayWa r.e. team,
We're thrilled to present the services and capabilities of Spryker, and how we plan to become your strategic partner when r.e.thinking your digital commerce solution to
- increase agility and enable scalability
- improve customer experience
- decrease total cost of ownership and
- improve efficiency
We are empowering complex use cases worldwide, helping companies reduce their time to value, TCO, operational & system landscape complexity by leveraging the same tech stack and being fully integrated.
Let's r.e.think your digital commerce solution together to future-proof your business!
Best Regards,
Attila Hermann-Stuart
Maximum Agility & Flexibility with Composable Commerce
Composable Commerce architecture comprises of packaged components that can be individually used and connected with other providers, as needed.
Best-of-Breed
Spryker’s best-of-breed approach allows you to build a customized tech stack that meets BayWa r.e.'s unique business requirements and offers the necessary flexibility for BayWa r.e. to succeed. We enable you to integrate only the specific features needed in order to best serve your market.Adapt Quickly
High flexibility in choosing the best suited vendors and scaling your business any time enable you to adapt fast to market changes. In this way, BayWa r.e. can be agile and effective.Improve your Customer Experience via Digital Self-Service
Solve the issue of fragmented buyer experience with a B2B customer portal that enables a smooth after-sale process. Consolidate data and manage the relationship while offering insights and autonomy to increase customer stickiness.
By merging the customer, transaction, and product data into one unified portal, Digital Self-Service puts buyers into the driving seat.
Cost efficiency through Order Process Automation
In the B2B world, manual order processes are no longer sufficient. New technologies, including automation, telemetrics, machine learning, and service platforms, are required to make operations more efficient.
Technology saves costs while boosting productivity, accelerating growth and enabling your business to keep up with the growing demands of the B2B digital purchasing process.
Improve efficiency via 'Self Service' Request for Quote
Upgrading to an e-commerce system with self-service quoting is the key to meeting your customers’ expectations, it helps to expand your service offering and maps out new customer journeys.
Initiate a more convenient and efficient customer experience by offering customers self-service requests for quotes. Implementing self-service digital quoting empowers customers to quickly and effectively request and update quotations or estimates.
Self-service requests for quotes satisfy the growing need for speed, accuracy, and agility in an increasingly competitive business landscape. Switching to digitized processes allow B2B customers to enjoy improved purchasing journeys that keep them satisfied.
Customer Highlight: Stauff - Setting the new Standard for B2B Commerce Experiences
Together with Spryker and diva-e, STAUFF went beyond the market standard by building a scalable e-commerce platform for their digital strategy highly focusing on delivering a cutting-edge experience to their B2B customers.The company: Stauff
Stauff is a champion in manufacturing hydraulic components and performance parts used all around the globe by engineers on projects, services, and industrial maintenance. With more than 1,400 employees spread across 18 countries, STAUFF and its components became quickly recognized as a true leader in their space due to their high-quality product lines.
Challenge: Streamlining Complexity in Favor of the Customers
A variety of touchpoints such as the existing web store, the corporate website, and various databases had to be merged into a single experience for customers. Furthermore, staying agile throughout the project would make the difference, creating user-centric value and avoiding inflexible monoliths.
The expectations towards that needed technology were high:
- flexibility to keep up with the agility
- easy to customize unique use cases
- offer capabilities to scale fast
- seamlessly integrate itself in the given tech-stack
Solution: Frictionless B2B Commerce
Stauff redefined and rebuilt their entire digital B2B commerce experience with Spryker to offer seamless access to purchasing needed spare parts to existing and new customers without unnecessary friction. Stauff customers can easily search for products they need, set-up complex access management to fulfill internal procurement requirements, import spare parts lists for ordering, place recurring orders and much more. Stauff's commerce experience is based on Spryker’s B2B suite giving them access to a wide range of functionalities to digitize their commerce experience: multi-language support, advanced account management, integrations into existing ERP & CRM platforms, product information management and more.
Results: B2C-Like Experience Increased Orders and Customer Satisfaction
Within less than six months, Stauff relaunched their digital commerce platform successfully. It now addresses all customer needs by offering a customer-centric one-stop shop experience inspired by B2C buyers’ journeys. Internal reporting shows that the offering is well-received and there is a substantial increase in orders and customer satisfaction.
Key Arguments for Your Management Board
We found that the success of a complex commerce project like a B2B Marketplace depends on the overall buy-in of the organization. Accordingly, based on our experience with customers, we have collected key arguments for different stakeholders in your business in order for you to provide them with a relevant briefing:Finance
- Marketplaces are a great opportunity for us to grow our business as we can focus on owning the platform while letting the merchants operate and run the business.
- Other than contractual or project orders we can forecast a recurring revenue stream which grants us a consistent cashflow.
Sales
- Instead of starting to compete with our contractors and partners in our ecosystem, building a centralized marketplace puts us in a unique position to combine forces and create a new sales stream that we were notable to build yet.
Marketing
- With each additional marketplace merchant our overall marketplace awareness will rise, as it’s in our common interest to grow the marketplace business.
- Secondly, we can lower the customer acquisition cost while increasing their customer lifetime value.
Operation
- As the main operator we can run and scale the marketplace with a small and dedicated internal team, supported by our vendor and partner, while specializing on the overall marketplace experience.
IT
- Running the marketplace on a Platform-as- a-Service such as Spryker will grant us access to the modern standard of software such as headless, API, and Packaged Business Capabilities, out-of- the-box features and integrations to best-of-breed technologies and platforms.
About Spryker
Spryker is the leading global composable commerce platform for enterprises with sophisticated business models to enable growth, innovation, and differentiation. Designed specifically for sophisticated transactional businesses, Spryker’s easy-to-use, headless, API-first model offers a best-of-breed approach that provides businesses the flexibility to adapt, scale, and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey. As a global platform leader for B2B and B2C Enterprise Marketplaces, IoT Commerce, and Unified Commerce, Spryker has empowered 150+ global enterprise customers worldwide and is trusted by brands such as ALDI, Siemens, ZF Friedrichshafen, and Ricoh. Spryker is a privately held technology company headquartered in Berlin and New York backed by world class investors such as TCV, One Peak, Project A, Cherry Ventures, and Maverick Capital. Learn more at spryker.com.