Transform Your Automotive Business: Unlock the Power of Your Own Ecosystem
If you think things are changing quickly in the automotive industry today, I promise it will be faster tomorrow. It is evolving at lightning speed, with more changes in the past three years than in the past three decades.– Felix Bühner, Global Automotive Lead at Spryker
Welcome to the Future of the Automotive Industry
where the concept of automotive ecosystems is reshaping the way businesses operate.
In this rapidly evolving landscape, traditional automotive companies face unprecedented challenges that demand a fresh approach. It's no longer sufficient to rely solely on traditional sales models; instead, a new paradigm centered around automotive ecosystems is emerging. These ecosystems bring together various industry stakeholders, including manufacturers, suppliers, dealerships, and even technology providers, to create a connected and seamless experience for customers. By embracing this new approach, automotive businesses can unlock a world of possibilities, overcome industry challenges, and position themselves for success in the digital age.
Limitations of Traditional Automotive Sales Models Relying solely on traditional automotive sales models is no longer sufficient. They have limitations in meeting customer expectations and staying competitive. By relying solely on traditional models, automotive businesses risk falling behind their more agile and customer-centric competitors.
Traditional Automotive Sales Models are usually characterized by rigid structures, fragmented processes, and limited customer engagement. These models often rely on physical showrooms, dealer networks, and traditional advertising channels. However, they fail to address the growing demand for digital experiences and personalized interactions. Customers today expect seamless online-offline integration, transparent pricing, and convenient purchasing options.
The Need for Customer-Centricity Digital transformation has become a driving force across industries, and the automotive sector is no exception. Embracing digital technologies and customer-centric experiences is paramount to staying relevant and meeting the expectations of modern consumers.
By establishing your own ecosystem, you can leverage digital channels, advanced analytics, and automation to deliver personalized experiences at every touchpoint. This digital transformation enables you to anticipate customer needs, offer tailored recommendations, and provide a seamless end-to-end journey. By prioritizing customer-centricity, you enhance customer satisfaction, loyalty, and ultimately, drive revenue growth.
Read on to learn how to power your ecosystem with a marketplace.
Empowering Your Automotive Business with a Marketplace
In today's rapidly evolving automotive industry, automotive marketplaces have emerged as a key driver of digital transformation. These marketplaces connect buyers, sellers, and service providers in a unified ecosystem, revolutionizing the way business is conducted. By embracing automotive marketplaces, you unlock a plethora of benefits, including increased product and service offerings, enhanced customer experiences, and streamlined transactions. One of the most significant advantages is the ability to tap into new revenue streams. Automotive marketplaces create opportunities to expand your business by offering complementary products or services, collaborating with new partners, and reaching a wider customer base. Embrace the power of automotive marketplaces to not only drive growth and improve customer engagement but also to explore untapped revenue streams that can propel your business to new heights in the digital age.
Use Cases for a possible MVP
After Sales Ecosystem Create a B2B2C Parts and Accessories (P&A) Marketplace, connecting OEMs, dealers, and vehicle owners. Build your own comprehensive ecosystem for genuine parts, reliable services, and trusted networks to enhance the automotive experience for all stakeholders.
New Cars Build a cutting-edge reservation platform that includes stock availability from your extensive dealer network. With integrated features such as test drive booking, down-payment options, and a B2B Dealer Marketplace, you can provide a comprehensive one-stop-shop solution to your customers. Revolutionize the automotive industry by streamlining the buyer journey.
Pre-owned Cars Seamlessly connect dealers and vehicle owners with an Auction & Bidding Platform, facilitating the buying and selling of used cars/vehicles in the B2B, B2C, and B2B2C sectors.
Mobility Marketplace Unleash the potential of financial services (VCI) with new business models. Offer subscription/leasing, flexible financing, and sharing/fleet management services. Empower customers with customized solutions, stay ahead in the automotive finance landscape, and tap into untapped revenue streams. Revolutionize automotive finance for a successful future.
Benefits
Overcome market challenges: Understand customer needs, reduce time to market!
Lower Cost: Increase projects efficiency, and lower your TCO!
Navigate the complex landscape: Reduce variety of applications & connect existing group systems!
Fast forward to digital maturity: Improve transactional business with end-customer & partners!
Improve Digital ROI: Measure Project KPIs and pay as a service!
Customer Highlight: Alles.Auto
The challenge: Create a marketplace that offers retail partners a platform for mapping vehicles, additional offers and comprehensive services online, while creating a seamless customer journey. Key challenges included:
taking into account different dealer interests
integration of third-party providers and external systems
processing and uniform presentation of large amounts of data
The solution: Based on Spryker's composable commerce marketplace solution, a flexible architecture was built that enabled easy connection of various third-party systems and software components thanks to API-first. ALLES.AUTO is an all-in-one solution that offers a continuous customer journey, from the test drive to the workshop appointment enabling online sales and leasing of new and used vehicles, additional services and an auto parts sale, as well as online financing.
Harness the transformative power of composable commerce in the automotive industry with its agility, flexibility, and scalability.
Composable Commerce Solutions boast a ton of advantages:
Agility through a test and learn approach.
Phase your project, starting with an MVP (Minimum Viable Product).
Connect to the best external solutions to address specific needs and local markets.
Seamlessly integrate with your digital ecosystem and your partners'.
Optimize Total Cost of Ownership (TCO), Time to Market (TTM), and Return on Investment (ROI).
2023 Gartner® Magic Quadrant™️ for Digital Commerce
Spryker is recognized as a Visionary
In a rapidly changing digital landscape, access to trusted industry insights is paramount. Gartner®️ is known for being the authority in exhaustive analysis of the digital commerce market. That’s why we are proud to be named a Visionary in the 2023 Magic Quadrant™ for Digital Commerce, and to be one of only five vendors recognized in both, the Magic Quadrant and the 2023 Gartner® Market Guide for Marketplace Operation Applications.
Whether you’re interested in diving into the specifics of Spryker’s recognition or keeping tabs on broader market trends and vendor insights, this report is essential reading for business leaders and commerce enthusiasts alike.
Download the Magic Quadrant now to learn why Spryker has been recognized as a Visionary.
Headless architecture is a game-changer for automotive businesses, empowering them with flexibility and consistent customer experiences. By decoupling frontend and backend systems, headless architecture provides the freedom to innovate and adapt quickly. It allows automotive companies to leverage multiple touchpoints, including websites, mobile apps, voice assistants, and in-car interfaces, to reach customers at every stage of their journey. With headless architecture, businesses can deliver personalized experiences and ensure consistent messaging and branding across channels. This approach enables seamless integration with external systems and third-party services, enabling businesses to stay agile and responsive to evolving customer demands. Embrace headless architecture to unlock the true potential of your automotive business and provide exceptional experiences across all touchpoints.
Compose Outcomes Beyond Technology
Spryker's vision statement – to power the world's sophisticated transactions with an intelligent composition platform – will support you in achieving your business goals. The advantage of our composable approach is that you can learn, fail, and iterate quickly.
A transactional ecosystem within the "Future of Sales" is supported by Spryker's complete and composable marketplace capability. We offer one platform for all your business models, so it doesn't matter if you implement B2C, B2B, D2C, B2B2C, marketplace, or unified commerce – they can all live in one single platform.
Further Resources
Your contact
ALEXANDRA DEGALE
Global Business Development Representative Automotive
Experienced Digital Commerce expert with a demonstrated history of delivering market leading Digital Commerce solutions to the Automotive industry, helping drive digital transformation and demonstrable business growth.
Spryker is the leading global composable commerce platform for enterprises with sophisticated business models to enable growth, innovation, and differentiation. Designed specifically for sophisticated transactional businesses, Spryker’s easy-to-use, headless, API-first model offers a best-of-breed approach that provides businesses the flexibility to adapt, scale, and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey. As a global platform leader for B2B and B2C Enterprise Marketplaces, IoT Commerce, and Unified Commerce, Spryker has empowered 150+ global enterprise customers worldwide and is trusted by brands such as ALDI, Siemens, ZF Friedrichshafen, and Ricoh. Spryker is a privately held technology company headquartered in Berlin and New York backed by world class investors such as TCV, One Peak, Project A, Cherry Ventures, and Maverick Capital. Learn more at spryker.com.
