Ignite Intelligent Global Success: Reduce Costs, Boost Efficiency, and Delight Customers
With Spryker's B2B MVP Accelerator
Selling Complex Products & Configurations
Managing complex products and configurations poses several challenges in today's business environment. With the increasing demand for unique configurations, companies must adapt to cater to individual customer preferences. This demand leads to a lengthy and cumbersome sales process, causing often frustration and inefficient communication.
The utilization of digital platforms enables the streamlining of the sales process, resulting in reduced overhead costs and improved efficiency, all without necessitating direct engagement with the Sales team. The offering of personalized and customized products via online channels, businesses can effectively target a broader customer base and enhance their presence within the digital marketplace.
- Increase reach & attract new customers
- Increase revenue and market share
- Cost reduction and increased efficiency
- Improved customer satisfaction and convenience
Increase Efficiency Through Order process Automation
Manual processes are detrimental to several elements of any business. Human error or inaccurate data can significantly impact quality control levels, and ultimately reduce competitiveness.
The cost-effectiveness of B2B order process automation can be boosted in a variety of ways, depending on the product or service and the complexity of the ordering process. Order process automation can substantially cut costs while increasing efficiency.
- Cost Reduction
- Improve Conversion Rate
- Increase customer satisfaction
Lower Your Operational Costs Through Self-Service
Recessions, inflation, pandemics, wars – they are all ultimately out of our control. The key to weathering any storm is ensuring that your company is efficient and cost-effective. A B2B portal saves money and increases revenue potential by enabling customers to self-serve.
Convenience is a crucial element of contemporary B2B customer service. Many businesses offer customers information about their orders and relationship, but from multiple and disparate sources – leading to poor customer experience.
Digital Self-Service is a customer portal that manages the after-sale process by consolidating all information and services related to the customer. It supports the full customer lifecycle by providing complete visibility into all elements of the business relationship.
- Increase Customer Satisfaction & Stickiness
- Cost Reduction Through Self-Service
- Increase Revenue & Share of Wallet
- Efficiency on Buying & Selling Sides
Upgrade to an E-Commerce System with Self-Service Quoting
Manual quoting is an outdated practice that does not offer the agility and hands-on purchasing journeys B2B customers have come to expect. As well as being outdated, manual quoting comes with several challenges addressed through self-service requests for quotes.
If implemented correctly, self-service requests for quotes allow customers more, which is more akin to the digitized B2C interactions they are used to. It also benefits B2B suppliers by allowing their staff to use time more wisely elsewhere in the company.
- Efficiency & Process Optimization
- Cost Reduction
- Increase Conversion & Revenue
- Customer Stickiness
Improve Customer Experience with Digital Self-Service
Convenience is one of the most essential elements of contemporary purchasing journeys, even in B2B. Many businesses offer customers information about their orders and relationships, but from multiple and disparate sources – such as the ERP, CRM, or a Customer Service tool.
A lack of digital self-service leads to an inconvenient and fragmented user experience for the customer, and an increase in manual and costly interactions between sales and customer relationship managers.
Digital Self-Service is a customer portal that manages the after-sale process by consolidating all information and services related to the customer. It supports the full customer lifecycle by providing complete visibility into all elements of the business relationship. Find out about more below.
- Increase Customer Satisfaction & Stickiness
- Cost Reduction Through Self-Service
- Increase Revenue & Share of Wallet
- Efficiency on Buying & Selling Sides
Addressing Channel Conflict while Going Direct-to-Consumer
Going D2C is an amazing opportunity for manufacturers, but can create tensions within their dealer network. If not handled correctly, the resellers manufacturers still rely on for services and increased reach may feel they are being cut out of deals.
If handled correctly, D2C models keep manufacturers and all-important resellers happy. Leverage a D2C business model that incorporates your network of dealers, allowing the continuation of current partnerships while benefiting from direct contact with end customers.
- New Digital Sales Opportunities
- Customer Stickiness through Improved Experience
- Direct Communication & Insights From Customers
- Improved Service of Complex B2B Needs
Spryker’s Composable Value Services
Spryker’s Composable Value Services is a set of tools, resources, and expert support provided by Spryker and its partners. Together, they ensure faster ROI and accelerate your timeline from adoption to achieving business outcomes.
We enable you with a plan that is structured around your needs from a technical expert and a business consulting angle. Discover the business outcomes you'll enjoy through our professional and composable e-commerce consulting services.
- Successful project implementation: We'll help you optimize performance and mitigate risks before going Live. With an enabled, empowered and motivated team you'll experience a smooth project launch.
- Scaling opportunity and risk mitigation: We'll help you identify actionable business opportunity areas, adjust your commerce trajectory, and prevent blind spots with scale-up scenario checks.
- Get inspired, innovate, and differentiate: We'll help you understand your competition and uncover the opportunities, improve your financial flexibility, and experience thorough transformation guidance.
Grimme’s Indirect Sales Solution
The Challenge: Grimme faced a challenge when establishing a direct-to-consumer (D2C) spare parts shop, as the company heavily depends on a varied network of large distributors and small rural shops. The aim was to introduce a D2C channel without jeopardizing relationships with crucial sales partners. These partners prioritized customer access and feared potential removal from distributor assortments. Additionally, the limitations of digital commerce were evident, particularly in addressing urgent customer needs in remote areas with longer delivery times.
The Solution: Together with Spryker, Grimme integrated distributors into its digital commerce ecosystem in a meaningful way by adding distributors (as merchants) to the Grimme shop, resulting in higher flexibility for customers and additional business for distributors and Grimme:
- Click & Collect: Customers can buy items online and check availability in their nearest store
- Drop-shipping: If an item is not available in store, the distributor can trigger an order which is delivered right to the customer's site
Why Spryker won: Spryker emerged as the preferred choice due to its versatile technology, providing a multi-use case platform that extends beyond the confines of B2B, encompassing B2C, marketplace, and more within a unified solution. With 80% coverage of complex use cases out of the box (OOTB), Spryker's platform excels in flexibility through composability, enabling adaptable development and a headless approach. Moreover, its sophisticated search functionalities, facilitated by OOTB partner integration such as Elastic Search, enhance the overall user experience.
Ricoh – Unified CX for B2B High Tech & Manufacturing
Challenges: The business faced significant challenges from disconnected and siloed systems and applications. The absence of a unified "source of truth" for customers regarding products, orders, and related information resulted in a poor customer experience, exacerbated by the disconnected nature of the ecosystem. Currently relying on a basic Magento solution in Asia and Latin America, the company recognized the pressing need to review its strategy to address these issues and enhance overall operational coherence and customer satisfaction.
Solution: Spryker successfully tackled business challenges by offering comprehensive solution consulting and design guidance, aligning with both business and technology requirements. The implementation involved providing a composable commerce platform that swiftly unified the previously disjointed ecosystem. This approach included consolidating and optimizing integrations, streamlining operations, and enhancing overall efficiency. Spryker's strategy was centered on "e-commerce enabling everything," ensuring a cohesive and seamless digital infrastructure for improved business functionality.
Results: Ricoh undertook a strategic initiative to consolidate its digital presence, particularly in the realm of e-commerce. The goals encompassed enhancing customer experience, fostering higher adoption rates, optimizing operational tooling and processes, and unifying five key projects using Spryker. The implementation of Spryker also paved the way for the successful launch of a new CX Portal, further advancing Ricoh's digital footprint and overall customer engagement.
ZF Aftermarket
Challenge: ZF aimed to create a connected ecosystem to connect the vehicle owner, workshop
owners and their distributors in one ecosystem with a complete marketplace beyond ZF products, integrating workshops' repair service offerings and allowing for booking of service appointments
Solution: A B2B2C marketplace model connecting all relevant players along the funnel in one ecosystem with 800.000+ parts, 10.000+ workshop partners, and 100+ merchant partners.
Why Spryker won: Spryker secured victory based on its exemplary delivery of a proof of concept (PoC) within the specified scope and timeframe. The platform's strength lies in its roadmap, offering the most robust solution for B2X, Marketplace, and various business models under a unified operating system. Additionally, Spryker demonstrated a profound understanding of the automotive industry, further bolstered by the inclusion of former industry executives on its team, solidifying its position as the optimal choice.
2023 Gartner® Magic Quadrant™️ for Digital Commerce
Spryker is recognized as a VisionaryIn a rapidly changing digital landscape, access to trusted industry insights is paramount. Gartner®️ is known for being the authority in exhaustive analysis of the digital commerce market. That’s why we are proud to be named a Visionary in the 2023 Magic Quadrant™ for Digital Commerce, and to be one of only five vendors recognized in both, the Magic Quadrant and the 2023 Gartner® Market Guide for Marketplace Operation Applications.
Whether you’re interested in diving into the specifics of Spryker’s recognition or keeping tabs on broader market trends and vendor insights, this report is essential reading for business leaders and commerce enthusiasts alike.
Download the Magic Quadrant now to learn why Spryker has been recognized as a Visionary.
About Nagarro
Nagarro (Frankfurt: NA9) is a leader in digital product engineering and drives technology-led business breakthroughs. In a changing and evolving world, challenges are ever more unique and complex. Nagarro (Frankfurt: NA9) helps to transform, adapt, and build new ways into the future through a forward-thinking, agile and caring mindset. They excel at digital product engineering and deliver on our promise of thinking breakthroughs. Today, they are 19,000 experts across 36 countries, forming a Nation of Nagarrians, ready to help our customers succeed.
